Author Archives: mikesabat

Testing Links to SMS

Posted on January 20, 2020 by mikesabat

Universal Long Code Link Long code universal Universal Short Code Link Short code universal Iphone > ios8: Short code >ios8 iPhone < ios8: Short code Android – Short code Android This works! Iphone > ios8: Long Code >ios8 iPhone < … Continue reading →

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Cycles

Posted on February 19, 2016 by mikesabat

I guess that it’s called experience when you’ve seen this one before. As the stock market is falling, venture capital is freezing up and we’re looking for a new president – it’s obviously reminiscent of 2008. It seems sort of obvious … Continue reading →

Posted in Uncategorized | 1 Comment

Why Messaging Matters

Posted on July 27, 2015 by mikesabat

I’m writing a series of posts about messaging for businesses. Even with a simple sentence like that, there are a lot of definitions that need to be fleshed out, but generally I’m thinking about businesses using channels like Facebook Messenger, … Continue reading →

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SMS is good for communication

Posted on May 30, 2015 by mikesabat

That’s easy enough, right? There has been a few articles recently focusing on SMS. That’s exciting because I’ve been working with an SMS platform for 7 years and happy to be hearing more buzz about the channel. I read an … Continue reading →

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Wrapbootstrap theme on Rails 4 App

Posted on February 23, 2014 by mikesabat

A few weeks back I bought a theme from wrapbootstrap in order to play around a bit with a new design. This kicked off a fairly and confusing process to get it set up in my Rails 4 app. I … Continue reading →

Posted in rails, Web | 9 Comments

Making Users Pay – Building a Site with Stripe and Devise

Posted on December 15, 2013 by mikesabat

I took the One Month Rails tutorial and I’m continuing to build out the site. I wanted to add a credit card charge for a SaaS model business and I’d heard great things about Stripe, so I used them. The … Continue reading →

Posted in rails | 15 Comments

Learnign Rails Chapter 1

Posted on May 31, 2012 by mikesabat

After a year-long course trying to learn the basics of Ruby I’m moving on to learn Rails. I definitely would not say that I have a firm understanding of the Ruby language, or even the concepts, but I’ve learned how … Continue reading →

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Creating Successful Calls to Action

Posted on May 29, 2011 by mikesabat

If you’ve read my previous post, then hopefully your convinced that the most effective use of your mobile campaign is to add calls to action to media as a way to get viewers to engage with your brand. Now I’d … Continue reading →

Posted in Uncategorized | 1 Comment

The most important function of your mobile campaign

Posted on May 14, 2011 by mikesabat

I rewrote this post several times, trying to articulate the point that I want to make. I’ve been thinking this for a long time and I still cannot distill this point into a concise title, so I guess it will … Continue reading →

Posted in Mobile 2.0, Text Messaging | 1 Comment

Measuring a Mobile Campaign

Posted on May 3, 2011 by mikesabat

When I discuss mobile campaigns I’m focusing on opt in text messaging. We already know how to measure mobile advertising, with click-throughs, and possibly actions, if you’re lucky. Opt in text messaging is a little different. It’s most similar to … Continue reading →

Posted in Text Messaging, Uncategorized | 1 Comment