Author Archives: mikesabat

What is a shortcode?

A short code is a 5 or 6 digit number that is used for text message marketing. When you see a call to action that says “Text VOTE to 12345,” VOTE is the keyword and 12345 is the shortcode. For … Continue reading

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Do keywords matter?

If you’re launching a mobile marketing campaign where users text in a keyword to interact with your brand, does that keyword matter? The answer is… it matters a little bit, but a lot of the time, the team focuses too … Continue reading

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Dog running in his sleep video – very funny

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What is Twitter?

A few weeks back I was joking that 2% of my 2009 has been spent explaining to people what Twitter is. After a recent trip home, that is probably closer to 4%. Thank God for Common Craft and their video … Continue reading

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Pushing the envelope

Do you guys really think that an African village wants to be saved by cheaters – that probably sucks at scrabble? Continue reading

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Woot is awesome!

I re-found Woot for the second time recently, and came to the discovery that they now have shirt woot and wine woot. I may actually by something from them this time around. I’m writing this post because of the marketing … Continue reading

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My new book

I’m listening to Barack Obama’s first book about his life and race. It’s amazing. But what seems more interesting is the timing of the book. The book was released in 2004 – before Barack had done much of anything (relatively). … Continue reading

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Week 7 NFL Picks

I’m obviously getting better at this, starting off this week in the black for the first time up $250. CHIEFS (+9) over Titans $150 From now on I am always taking home underdogs with a spread over 5. Cowboys (-7) … Continue reading

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Results of week 5 NFL Betting

Wow, you know its been a rough week at work when I’m writing the Monday blog post on Saturday night. I at least want to keep up with the scoring. (published late) Colts (-3.5) over TEXANS $250 Colts won by … Continue reading

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10 years used to seem like a long time

Now 10 years is just the right time to take over the world. Think about google when you’re making plans for the next few months, year or even a decade. It’s amazing what can be accomplished in 10 years.

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