Monthly Archives: May 2011

Creating Successful Calls to Action

Posted on May 29, 2011 by mikesabat

If you’ve read my previous post, then hopefully your convinced that the most effective use of your mobile campaign is to add calls to action to media as a way to get viewers to engage with your brand. Now I’d … Continue reading →

Posted in Uncategorized | 1 Comment

The most important function of your mobile campaign

Posted on May 14, 2011 by mikesabat

I rewrote this post several times, trying to articulate the point that I want to make. I’ve been thinking this for a long time and I still cannot distill this point into a concise title, so I guess it will … Continue reading →

Posted in Mobile 2.0, Text Messaging | 1 Comment

Measuring a Mobile Campaign

Posted on May 3, 2011 by mikesabat

When I discuss mobile campaigns I’m focusing on opt in text messaging. We already know how to measure mobile advertising, with click-throughs, and possibly actions, if you’re lucky. Opt in text messaging is a little different. It’s most similar to … Continue reading →

Posted in Text Messaging, Uncategorized | 1 Comment