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Category Archives: Uncategorized
Testing Links to SMS
Universal Long Code Link Long code universal Universal Short Code Link Short code universal Iphone > ios8: Short code >ios8 iPhone < ios8: Short code Android – Short code Android This works! Iphone > ios8: Long Code >ios8 iPhone < … Continue reading
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Cycles
I guess that it’s called experience when you’ve seen this one before. As the stock market is falling, venture capital is freezing up and we’re looking for a new president – it’s obviously reminiscent of 2008. It seems sort of obvious … Continue reading
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Why Messaging Matters
I’m writing a series of posts about messaging for businesses. Even with a simple sentence like that, there are a lot of definitions that need to be fleshed out, but generally I’m thinking about businesses using channels like Facebook Messenger, … Continue reading
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SMS is good for communication
That’s easy enough, right? There has been a few articles recently focusing on SMS. That’s exciting because I’ve been working with an SMS platform for 7 years and happy to be hearing more buzz about the channel. I read an … Continue reading
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Creating Successful Calls to Action
If you’ve read my previous post, then hopefully your convinced that the most effective use of your mobile campaign is to add calls to action to media as a way to get viewers to engage with your brand. Now I’d … Continue reading
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Measuring a Mobile Campaign
When I discuss mobile campaigns I’m focusing on opt in text messaging. We already know how to measure mobile advertising, with click-throughs, and possibly actions, if you’re lucky. Opt in text messaging is a little different. It’s most similar to … Continue reading
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Do keywords matter?
If you’re launching a mobile marketing campaign where users text in a keyword to interact with your brand, does that keyword matter? The answer is… it matters a little bit, but a lot of the time, the team focuses too … Continue reading
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What is Twitter?
A few weeks back I was joking that 2% of my 2009 has been spent explaining to people what Twitter is. After a recent trip home, that is probably closer to 4%. Thank God for Common Craft and their video … Continue reading
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Pushing the envelope
Do you guys really think that an African village wants to be saved by cheaters – that probably sucks at scrabble? Continue reading
Life and Life Only 