Category Archives: Uncategorized

Cycles

I guess that it’s called experience when you’ve seen this one before. As the stock market is falling, venture capital is freezing up and we’re looking for a new president – it’s obviously reminiscent of 2008.┬áIt seems sort of obvious … Continue reading

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Why Messaging Matters

I’m writing a series of posts about messaging for businesses. Even with a simple sentence like that, there are a lot of definitions that need to be fleshed out, but generally I’m thinking about businesses using channels like Facebook Messenger, … Continue reading

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SMS is good for communication

That’s easy enough, right? There has been a few articles recently focusing on SMS. That’s exciting because I’ve been working with an SMS platform for 7 years and happy to be hearing more buzz about the channel. I read an … Continue reading

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Creating Successful Calls to Action

If you’ve read my previous post, then hopefully your convinced that the most effective use of your mobile campaign is to add calls to action to media as a way to get viewers to engage with your brand. Now I’d … Continue reading

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Measuring a Mobile Campaign

When I discuss mobile campaigns I’m focusing on opt in text messaging. We already know how to measure mobile advertising, with click-throughs, and possibly actions, if you’re lucky. Opt in text messaging is a little different. It’s most similar to … Continue reading

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Do keywords matter?

If you’re launching a mobile marketing campaign where users text in a keyword to interact with your brand, does that keyword matter? The answer is… it matters a little bit, but a lot of the time, the team focuses too … Continue reading

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Dog running in his sleep video – very funny

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