Category Archives: Text Messaging

The most important function of your mobile campaign

I rewrote this post several times, trying to articulate the point that I want to make. I’ve been thinking this for a long time and I still cannot distill this point into a concise title, so I guess it will … Continue reading

Posted in Mobile 2.0, Text Messaging | 1 Comment

Measuring a Mobile Campaign

When I discuss mobile campaigns I’m focusing on opt in text messaging. We already know how to measure mobile advertising, with click-throughs, and possibly actions, if you’re lucky. Opt in text messaging is a little different. It’s most similar to … Continue reading

Posted in Text Messaging, Uncategorized | 1 Comment

What is a shortcode?

A short code is a 5 or 6 digit number that is used for text message marketing. When you see a call to action that says “Text VOTE to 12345,” VOTE is the keyword and 12345 is the shortcode. For … Continue reading

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Do keywords matter?

If you’re launching a mobile marketing campaign where users text in a keyword to interact with your brand, does that keyword matter? The answer is… it matters a little bit, but a lot of the time, the team focuses too … Continue reading

Posted in Text Messaging, Uncategorized | Leave a comment

Ten Rules to SMS Marketing

If you’re reading this old post you should probably also read my more recent (and better) thoughts on mobile communications. Marketing with text messages is a different take on communicating with customers. It’s not simply a short email-type thing. Smart … Continue reading

Posted in Marketing, Text Messaging | Tagged , , | 2 Comments