Category Archives: Start Up


This post is about company evangelism and is in response to a great article I found on, 14 Qualities of a Co-founder. Coincidentally, I am experiencing relevant issues in projects that I’m involved in. So, the 15th quality needed … Continue reading

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What is Business Development?

I’ve been meaning to write this post for a bit. Saeed’s post on the same topic helped me formulate some ideas. Basically- Business Development = Business (sales, creating transactions) + Development (product development) The fact is that sometimes products have … Continue reading

Posted in Marketing, Start Up | 3 Comments

Building vs. Protecting a Brand

When you are a small company building your brand, it’s important to partner with other companies, try new things and expose your product or brand. There really isn’t much cost in messing up – nobody sees anyway. After you have … Continue reading

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