Category Archives: Marketing

Worst TV Commercial Ever: HSBC Logging

So there is a new HSBC commercial I’ve seen twice. I can’t find the video online, but if you have a link, please leave it in the comments. I can’t immagine how this commercial can possibly relate to banking, but … Continue reading

Posted in Marketing | Tagged , | 35 Comments

Marketing Mastery

It’s been a long time since I read every word in a marketing email. Today Barack Obama sent me a 1525 word email and I read the whole thing. The base of the email was a game of chance the … Continue reading

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Ten Rules to SMS Marketing

If you’re reading this old post you should probably also read my more recent (and better) thoughts on mobile communications. Marketing with text messages is a different take on communicating with customers. It’s not simply a short email-type thing. Smart … Continue reading

Posted in Marketing, Text Messaging | Tagged , , | 2 Comments


This post is about company evangelism and is in response to a great article I found on, 14 Qualities of a Co-founder. Coincidentally, I am experiencing relevant issues in projects that I’m involved in. So, the 15th quality needed … Continue reading

Posted in Marketing, Start Up | 2 Comments

What is Business Development?

I’ve been meaning to write this post for a bit. Saeed’s post on the same topic helped me formulate some ideas. Basically- Business Development = Business (sales, creating transactions) + Development (product development) The fact is that sometimes products have … Continue reading

Posted in Marketing, Start Up | 3 Comments

Better Than Product Placement?

Would this be called movie placement? If you haven’t already heard, eleven 7-11 stores have been converted to Kwik-E-Marts in anticipation of the Simpsons movie being released at the end of July.  Obviousl, this is n extremely creative marketing campaign … Continue reading

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Quick Looks

I’ve been having trouble posting lately – just so busy. Here are a few cool things I’ve found today. Gotta love art that makes you think. This looks like a fun ad agency. This clip is about a week old, … Continue reading

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