Category Archives: Marketing

Worst TV Commercial Ever: HSBC Logging

So there is a new HSBC commercial I’ve seen twice. I can’t find the video online, but if you have a link, please leave it in the comments. I can’t immagine how this commercial can possibly relate to banking, but … Continue reading

Posted in Marketing | Tagged , | 35 Comments

Marketing Mastery

It’s been a long time since I read every word in a marketing email. Today Barack Obama sent me a 1525 word email and I read the whole thing. The base of the email was a game of chance the … Continue reading

Posted in Barack Obama, Marketing | Leave a comment

Ten Rules to SMS Marketing

If you’re reading this old post you should probably also read my more recent (and better) thoughts on mobile communications. Marketing with text messages is a different take on communicating with customers. It’s not simply a short email-type thing. Smart … Continue reading

Posted in Marketing, Text Messaging | Tagged , , | 2 Comments

Evangel-biz-m

This post is about company evangelism and is in response to a great article I found on news.ycombinator.com, 14 Qualities of a Co-founder. Coincidentally, I am experiencing relevant issues in projects that I’m involved in. So, the 15th quality needed … Continue reading

Posted in Marketing, Start Up | 2 Comments

What is Business Development?

I’ve been meaning to write this post for a bit. Saeed’s post on the same topic helped me formulate some ideas. Basically- Business Development = Business (sales, creating transactions) + Development (product development) The fact is that sometimes products have … Continue reading

Posted in Marketing, Start Up | 3 Comments

Better Than Product Placement?

Would this be called movie placement? If you haven’t already heard, eleven 7-11 stores have been converted to Kwik-E-Marts in anticipation of the Simpsons movie being released at the end of July.  Obviousl, this is n extremely creative marketing campaign … Continue reading

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Quick Looks

I’ve been having trouble posting lately – just so busy. Here are a few cool things I’ve found today. Gotta love art that makes you think. This looks like a fun ad agency. This clip is about a week old, … Continue reading

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Getting a Mac Will Change Your Life

…and your haircut. I never believed the hype, but it’s true. I bought a Mac Book a little over a week ago and I can honestly say that since the purchase things have been great. Can I prove that the … Continue reading

Posted in Dharma, Marketing | 1 Comment

Knowledge is Power

Two very different takes on the same rule. Seth argues that each landing page is really just a ‘homepage’ for that specific visitor. If it doesn’t tell them what they want to hear, make them feel what they want to … Continue reading

Posted in Dharma, Marketing, Web | 1 Comment

Free isn’t Free (Fast is the new Free)

Surfing the web just gave me a quick thought about the meaning of ‘free’. FREE used to mean that it didn’t cost any money. FREE used to mean that, well you could just ‘have it’. The Internet changed this. The … Continue reading

Posted in Marketing, nextNY | 2 Comments