So there is a new HSBC commercial I’ve seen twice. I can’t find the video online, but if you have a link, please leave it in the comments. I can’t immagine how this commercial can possibly relate to banking, but I’m open to hear suggestions.
Here’s the summary.
They open with logging protestors being arrested. It’s not disneyland, in fact, it’s fairly dark – at least for mainstream standards. People are yelling and there are protestors being handcuffed with zip ties. As one protestor is being led away she passes a logger carrying some equipment. The protester is visibly upset.
The scene cuts to a jail cell opening and the prisner rushing out. She hurries passed the logger, who apparently bailed her out, and doesn’t aknowledge him. It turns out that they are somehow together and he is giving her a ride home on his motorcycle. She moves her hands from holding the bar behind her to hugging him for support. The narrater says something like “There’s a time to understand that we have to compromise, HSBC.”
I have no possible clue what the message is, but here are a few guesses.
- HSBC has been helping logging companies. Please don’t withdraw your money when you find this out.
- When you are finally ready to sell your soul, HSBC is the bank for you.
- Even if they hate your guts, women will sleep with you if you drive a motorcycle.
- If you’d like to sellout HSBC is there to help.
Any other ideas?
Thanks for the comments and thanks to Marissa for finding the video. This long version is much better and I like the song, but it still makes no sense as a bank commercial, sorry.