Tonight I donated to a political campaign for the second time in my life. Barack Obama has $50 more for jet fuel or TV ads. I was impressed with donation process. After taking my donation the confirmation screen connected me (anonymously) with another donor.
It’s not like I would become best friends with another supporter, or want to hear their life story. But this small feature is both original and engaging. It is a digital hi-five or a vertical tweet, just great.
Think of how many websites ad features to manage 50% of your life. Sometimes it is perfect just to say hi.