Tonight I donated to a political campaign for the second time in my life. Barack Obama has $50 more for jet fuel or TV ads. I was impressed with donation process. After taking my donation the confirmation screen connected me (anonymously) with another donor.

It’s not like I would become best friends with another supporter, or want to hear their life story. But this small feature is both original and engaging. It is a digital hi-five or a vertical tweet, just great.

Think of how many websites ad features to manage 50% of your life. Sometimes it is perfect just to say hi.



This entry was posted in Barack Obama. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s