What is Business Development?

I’ve been meaning to write this post for a bit. Saeed’s post on the same topic helped me formulate some ideas.


Business Development = Business (sales, creating transactions) + Development (product development)

The fact is that sometimes products have to change to meet customers needs. In the old economy the company produces a product, puts it on the shelf and hopefully it sells. Today, production is flexible and customizable, especially in technology companies. Customers expect a product made to their specifications.

Business Development is the process of finding the customer’s needs, communicating these needs to the production team and then completing a transaction which will see the product built. BDev is either product design with the customer involved OR sales through product design.

Any thoughts?

This entry was posted in Marketing, Start Up. Bookmark the permalink.

3 Responses to What is Business Development?

  1. jtame05 says:

    I had a friend who did some BD work and his primary thing was just consulting on the planning and development of a product. The startup failed, but it was still helpful to get his advice early on.

    Also, good point you made about communicating in a way that people can easily understand. I’ve removed all references to “AJAX” and “Web 2.0” on my site because it confuses business owners 😉

  2. matthew says:

    I couldn’t have said it better myself. As a man who has spent several years in business development, it’s real balance that has to be achieved.

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