Better Than Product Placement?

Would this be called movie placement?

If you haven’t already heard, eleven 7-11 stores have been converted to Kwik-E-Marts in anticipation of the Simpsons movie being released at the end of July.  Obviousl, this is n extremely creative marketing campaign – my question is, who is promoting who.

I would guess that Fox paid 7-11 for promotion, but I’m not sure they should have. From these pictures you can see there is some serious detail in the store conversion (which cost a little money. You can also see the line waiting to get into the store to buy the merchandise.

It’s safe to say that the Simpson movie would do well solely because of the fan base built over the long TV run. If the movie is have as good as this marketing campaign, we could be looking at something remarkable.

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