Surfing the web just gave me a quick thought about the meaning of ‘free’. FREE used to mean that it didn’t cost any money. FREE used to mean that, well you could just ‘have it’.
The Internet changed this. The Internet made almost everything FREE in the conventional sense, all you had to do was find what you were looking for. When everything is FREE, then the opportunity cost becomes very clear. If you are looking for something and it is taking a while that means you are losing the opportunity to be getting more free stuff.
Time is the new money. Fast is the the new free.
What does this mean to your new tech company? If your making it free it’s just as important to make it simple.
Case in point: here is a video of two morons fighting at a Boston Pops concert. Is the video good? I have no idea, I’m not going to stick around to download MS ‘free’ video player. How many of you will go through the hassle just to see a one minute video when you can go to youtube and watch a million clips – free and easy?