Frucall – Mobile Shopping

Wow, I really got off track reviewing Mobile 2.0 companies. If you find this interesting please click to my Squidoo MoCo20 page.

For the second installment I am going to try Frucall. This may be one of the best ideas for the Mobile Web. Frucall works like this-

  1. Find something you want to buy in a store.
  2. Call Frucall (1.888.DO.FRUCALL) and enter the UPC Number
  3. Frucall will tell you if there is a lower price for the same item on the internet
  4. You can purchase the item over the phone, bookmark it and purchase later or decide that you want to buy it now from the store you are in.

Simple and brilliant right? We’ll see.

If anyone already uses Frucall please leave a comment.

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