Unique Sucks

The DVD reminder is sure unique, but who cares. You have to be more than just unique.

In my business we have written product description and selling points that stress the uniqueness of a product, but no more.  The real question is, “What makes the product unique, and is that quality valuable or remarkable?”   For the DVD rewinder, the quality that makes it unique is stupidity and uselessness.  Not exactly valuable and remarkable.

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