You can’t judge a book by its cover, but you can judge a book by its title. You can also judge an email by its subject line.
I have been working for the last 2 hours on a 100 word email (it started at 400 words). I just realized that the hardest part is still in front of me – the subject line.
You should quite your marketing job the first time you write an email with the subject “The Information you requested” or worse yet the subject is blank.
There are many approaches to the subject line, but I feel treating it like a book title is the best advice. Draw the reader in. Sure its another boring day at the office. Does it have to be?
What would Connor write – Lifted…