That is my new favorite saying and a great one to throw around the office with recklace abandon.
“Why can’t we do the ASD tradeshow and the NYC?” -> You just don’t get it!
“I think we should go with XYZ representation in the Midwest” -> You just don’t get it.
You have to be sure the words are sharp you can’t utter this phrase passively. The phrase was spoken twelve times in 1 minute in my office, so be careful before you introduce it into the population.
The best thing about YJDGI is that there is no real comeback. “Get what?” just proves the point. “Yes I do” is easily transparent and false. In fact the only relevant response is to show that you get it. And by the time you can prove that, YJDGI will have fallen out of fashion.
Life and business has so many questions and uncertainties that I am positive You Just Don’t Get It.
Fortunately someone does get it, and I am now on his team. Seth Godin is coming out with a new book, Small is the New Big and I am on the word of mouth team with BzzAgent. I am hoping to “get it” in the near future. I am also hoping for 2 things.
1. Please purchase the book or at least check out his blog – you will thank me, or at least you will enjoy it.
2. BzzAgent, Seth, can I please get a signed copy of the book?
Readers, check back to see if I “get it”